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Newspaper articles on Boom Planning are as follows.

These clippings appeared all in 'Wall Street Journal'.
Date of the
appearance ;
Headline ;
July 6, 1999 Cell Phones Link Teens in New Fad
July 6, 1999 TELECOMMUNICATION
In Japan, Teens Gab, Gab, Gab
Cell-phone Fad Links 'Pen' Pals In Faceless Talk
April 27, 1998 MEDIA AND MARKETING
Japan's High-School Girls Excel at Art of Setting Trends
April 27, 1998 Fad Finders
Japan's High-School Girls Excel at Setting Trends
July 31, 2004 International Herald Tribune/The Asahi Shinbun
The Generation of 'Uchira' and 'Osoro' by Yasuko Nakamura
August 9, 2004 Newsweek
TEEN ANGEL
Defending loose socks and sassy lingo


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